Vice President, Events Management, Group Strategic Marketing & Communications

Employer
DBS Bank Limited
Location
Singapore, Singapore
Salary
Competitive
Posted
12 May 2022
Closes
11 Jun 2022
Ref
14865466
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Business Function
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Responsibilities:
  • Identify current & future opportunities, develop marketing plans and proposals to build the DBS brand internally and externally
  • Provide strategic and tactical counsel to key internal stakeholders on brand management
  • Develop & implement branding & marketing initiatives that support the organisation's integrated marketing approach
  • Drive advanced analytics to inform all initiatives, to inculcate fact-based decisions, and to provide strategic insight on brand and channel performance
  • Assess competitors' branding approach, to ensure we continue to build best practices within DBS
  • Execute phygital events with panache for both internal and external stakeholders (incl. leadership conferences, select client hospitality engagements & public-facing events)
  • Ensure procurement and c ontract processes are all complied with by partners, agencies & vendors
Requirements:
  • Bachelor Degree with 12+ years of relevant experience in building brand strategy, events management, and driving execution across borders through project management skills proven via successful large implementations
  • Integrated marketing experience (print, digital, social, events, sponsorships, etc.)
  • Familiar with web analytics tools (e.g. Google Analytics)
  • Adept at collaborating with and managing multiple stakeholders
  • Able to understand business priorities and effectively develop strategies and campaigns that can drive results
  • Detail-oriented with a creative flair to execute memorable initiatives
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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