Country Marketing Specialist, Officer

State Street Corporation
Singapore, Singapore
12 May 2022
11 Jun 2022
Industry Sector
Finance - General
Employment Type
Full Time
Who we are looking for
The Country Marketing Specialist supports the development and execution of marketing and communication activities in Singapore, South East Asia and Hong Kong. The role, based in Singapore, forms part of a network of marketing managers who together support State Street's priority target markets across the Asia Pacific region.

Join us if making your mark in the financial services industry from day one is a challenge you are up for.

What you will be responsible for
As Country Marketing Specialist, you will
  • Is the primary point of contact for marketing support for the Country Head executives in Singapore and Hong Kong. Provides marketing and external communications advice to the Country Heads and their senior management team.
  • Provides project management and support for executing marketing strategies in those countries. Activates global and regional marketing strategies and initiatives within the countries and develops bespoke activities a local level, ensuring programs are nuanced for specific country needs to drive business priorities.
  • Supports the planning and implementation of key activities related to thought leadership, content strategy, public relations, social media, brand activation as well as events and sponsorships, working with the regional and global teams as required.
  • Works with the Global Marketing Shared Service Center or approved external vendors to oversee marketing services management tasks including budget, project tracking and reporting and metrics.
  • Receives and responds to or re-directs general marketing queries from internal stakeholders.
  • Coordinates online content for country specific internet pages and websites by working with the relevant business stakeholders and Global Marketing colleagues.
  • Drafts content and creates bespoke marketing assets for external audiences, including articles, collateral, newsletters and PowerPoint presentations.
  • Works with local vendors to ensure adherence to internal processes and negotiates costs and manages financial aspects, including invoicing and payments.
  • Builds relationships with internal and external stakeholders in the local markets as needed.

What we value
These skills will help you succeed in this role
  • The candidate must be fluent in English at a business level, with strong verbal and written skills.
  • Fluency in Cantonese, both spoken and written, is advantageous although not required. All client communication and marketing activity for these markets is conducted in English.
  • Ability to develop marketing programs and generate content that is of interest and relevant to State Street's existing and prospective clients.
  • Strong interpersonal skills and a confident speaker and presenter. Comfortable conversing with and influencing senior business leaders, including the regional CEO who is based in Singapore.
  • Able to collaborate with colleagues across geographies, disciplines and cultures.
  • Strong project and time management skills.
  • Solid understanding of social media and other B2B communications channels in South East Asia and Hong Kong.
  • Must be a highly motivated and energetic self-starter who is able to work well in a fast-paced, deadline-driven remote work environment-both independently and as a dedicated team member.
  • Able to work remotely and separated from key stakeholders. Comfortable interacting with stakeholders and colleagues via telephone or video.
  • Experience operating in a complex, global organization with matrix reporting lines and multiple stakeholders would be advantageous.

Education & Preferred Qualifications
  • University degree, ideally in a communications or marketing-related discipline.
  • Five to eight years of communications or marketing experience, preferably within financial services

About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You'll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Discover more at

Similar jobs

Similar jobs