Marketing Manager, Market Research - Wealth & Personal Banking

Singapore, Singapore
Not Specified
19 May 2022
27 May 2022
Industry Sector
Finance - General
Employment Type
Full Time
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world's largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC's wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers' needs.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Market Research.

Principal Responsibilities

HSBC are accelerating plans to transform, building on agility, innovation and customer centricity as we become a bank fit for the future. This role is part of the Insights Hub under ASP Marketing. The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of market research programs. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results. Key responsibilities include:
  • Manage all external research and agency ecosystem to drive improved customer insights to HSBC
  • Transform systems, capabilities, organization and processes for primary researches and trackers to ensure that they are relevant and fit for the future
  • Manage recurring customer insight programmes that provide ongoing customer satisfaction metrics and trends (e.g. NPS) as well as developing programs to generate foresight
  • This role is to support the strategic and revenue growth priorities in Asia pacific
  • The role holder will deliver this through proven knowledge of the supported business areas, demonstrating sound understanding of external (e.g. technological innovation) and internal factors impacting the business and customer needs both now and in the future
  • The role holder must support achievement of the HSBC vision, values, goals and culture in personal behaviour, actions and decision making. Accountabilities for Business, Customers and Stakeholders
  • Work closely with business and Marketing partners to develop and execute research programs
  • Manage the design and delivery of primary research for all lines of business and all channels: respond to briefs from Marketing and the business/functions with the optimum solution, using established and new methodologies to generate actionable insights to time and budget
  • Support the development and socialization of best-in-class approaches to marketing insights and campaign measurement and attribution, incorporating the highest levels of rigor and reliability
  • Manage the tracking and reporting on key metrics aligned to brand and customer growth
  • Shape research plans, developing appropriate qualitative and quantitative methodologies, and driving the planning and execution of market research
  • Ongoing prioritization of research initiatives to align with evolving Business requirements
  • Identify and work with key stakeholders to gain buy-in for research programs, and ensure strategies and solutions will be effectively delivered and measured by all areas of the business
  • Manage external global, regional and local agency relationship, vendor management and delivery: produce reports and presentations that inform stakeholders and add to our knowledge of the customer and market

  • Support the Senior Marketing Manager, Market Research on areas assigned within the Market Research team and ensure that the appropriate level of Marketing support is provided to these areas
  • Provide support on the appropriate allocation and application of the Regional Customer Insight resources across markets and lines of business to support regional and global priorities
  • Develop and maintain relationships with market research/insight/data suppliers, evaluating and measuring their effectiveness

Functional Knowledge
  • Experience using both popular marketing and general research tools
  • Good knowledge of quantitative, qualitative and emergent research techniques
  • Experience in developing market research best practices, particularly in settings where novel approaches are required
  • Confident working with multiple research partners and managing multiple workstreams simultaneously
  • Demonstrate ability to identify strategic needs based solutions both now and in the future
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development

  • Bachelors or master's degree in Statistics, Marketing, Economics, Psychology or other quantitative fields preferred
  • Minimum 10 years of experience from market research agencies (focusing on financial sector) or hold a research & insights role in financial institutions
  • Good command of spoken and written English, Chinese language skill will be an advantage
  • Strong interpersonal, communication, negotiating, analytical and project management skills
  • Self-motivated, ability to multi-tasking and work under pressure

To be considered for this role, the relevant rights to work in Singapore is required.

You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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