AVP, Content Strategist - Tech & Innovation, Group Strategic Marketing & Communications

DBS Bank Limited
Singapore, Singapore
19 May 2022
02 Jun 2022
Industry Sector
Finance - General
Employment Type
Full Time
Business Function:
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:
DBS Bank, the first bank to hold three world's best bank titles at the same time, and the creator of the award-winning Sparks mini-series, is looking for a Content Strategist to join its Group Strategic Marketing & Communications (GSMC) team.
A core member of GSMC's Content Team, the Content Strategist Tech & Innovation is responsible for conceptualising, designing and executing content marketing experiences across social media, websites and internal communications channels that shape perceptions about the brand within the space of technology and finance.
Well-versed in digital media production, with an intimate understanding of how marketing campaigns are brought to life through storytelling from ideation, to publishing, to amplification, the Content Strategist will work closely with the dedicated in-house production studio as well as other business unit stakeholders.

  • Work closely with other teams within GSMC and the bank, crafting complex content marketing strategies that span across a wide range of comms touchpoints.
  • Delivering the right composition of editorial, creative and amplification components will be key to tell impactful stories about technology and the future of finance.
  • Drive projects with an investigative journalist approach and a social-first treatment in order to produce weekly content formats with engaging storytelling that accelerate audience growth.
  • Use data-driven insights to improve content publishing processes and copywriting for social media and paid amplification assets.
  • Script and produce/present sharable and engaging videos on company events, activation campaigns and outreach initiatives. Conduct interviews and translate DBS story experiences in ways that are interactive, entertaining, and educational.
  • Drive content innovation by finding ways to tell stories more creatively, explore and experiment with new communication tools, content formats and channels.
  • Ensuring quality and consistency in materials produced and published.

  • Diploma qualifications from polytechnics/ film & media/ advertising/marketing institutes. Candidates with Degree in Journalism or Digital Broadcast Media is a plus.
  • 4-6 years' experience in a news, broadcasting, publishing or other digital media. Newsroom experience or previous in-house content strategist role a plus.
  • Intimate understanding of the technology space, in particular finance related innovation like blockchain, metaverse and fintech.
  • Proven work experience and skills in end-to-end creative video production - from script to deliverables.
  • Video portfolio that showcases your interview skills and hosting style
  • Passionate about and skilful in delivering engaging and relatable visual storytelling through video that speak directly to viewers
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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