Regional Digital Marketing Specialist (Marketing Technology and Digital Support)

Employer
Schroders Investment Management
Location
Singapore, Singapore
Salary
Competitive
Posted
12 Aug 2022
Closes
11 Sep 2022
Ref
15851217
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
The Team

The regional marketing function is responsible for all aspects of marketing to end investors, intermediaries and institutions. Our marketing function includes local marketing teams based across 7 countries in Asia Pacific region handling Investment Communications, Editorial Content, Events Management, Digital Marketing, Channel Marketing, PR, Brand & Advertising.

This role will sit within our Digital Marketing function within Regional Marketing, that manages all aspects of digital marketing for APAC and is set up as a centre of expertise leading strategy development, execution, training and measurement of marketing and CRM activities to drive commercial impact.

The Role

This is a newly created role where you will work with the Regional Digital Platforms Manager to improve the discoverability and usage of Schroders' digital properties to elevate business impact among Asia Pacific-wide customer segments (End Investors, Intermediaries and Institutions) through search engine optimisation (SEO) and content management enhancements, data-led insights, as well as lead generation, management and nurturing initiatives.

What you'll do

SEO and content management support:
  • Work with the Digital Marketing Platforms Manager to lead the implementation of SEO-specific on-page enhancements for APAC country sites, based on recommendations from the SEO agency in collaboration with Regional and Local Marketing Teams.
  • Work with Local Marketing Teams on training, content management system (CMS) usage and issue resolution.

Customer journey web analytics (Paid/Owned/Earned):
  • Work closely across Local Marketing Teams to derive actionable insights from Google Analytics and digital marketing platforms data for enhancing client digital experience across digital marketing touchpoints
  • Work with Global analytics teams in the development of regional and global marketing activities reporting dashboards.

Monitor usage of our digital properties:
  • Based on data insights, work with the business, technology and web delivery teams to monitor/report on issues, troubleshoot, fine-tune and improve the user experience of our owned platforms.

Client prospecting and lead analytics:
  • Customer insight: Monitor and evaluate responses to marketing automation and lead generation activities to provide insight into database behaviour and preferences.
  • Data analysis: Collaborate with Regional CRM team in database and segment analysis to improve marketing lead nurturing process. Use marketing automation data in conjunction with web (GA) data in the development of a more client centric digital experience. Explore an account-based marketing approach.

Events platform management:
  • Promote and support the utilisation of events management platform among the Local Marketing Teams

What you'll be like
  • At least 4 years of experience in digital marketing, analytics, marketing automation and CRM management in an agency or in house role.
  • Preferably have experience working in an asset management or financial services background (not essential)
  • Strong stakeholder management and influencing skills
  • Enjoys working in a team, as well as with the ability to use own initiative and a self-starter.
  • Ability to interact effectively and professionally at all levels of seniority and across multiple countries.
  • Someone that that likes results and action orientated approach
  • Ability to drive projects through to completion.

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