Lead, Affluent Marketing

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity , together with our brand promise, to be here for good are achieved by how we each live our valued behaviours . When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
The Role Responsibilities
This role in the global Brand & Marketing (B&M) team, is one of the leading marketing roles supporting the Affluent & Wealth Management teams in the global Consumer, Private, Business Banking (CPBB) business. The role holder in partnership with the global and local Corporate Affairs, Brand & Marketing (CABM) teams will deliver the affluent marketing client engagement strategy and plan in pursuit of the 5-year strategic goals.
The role is to lead the centre-of-marketing-excellence, using elements of the marketing mix, analysis and measurement as required to develop, deliver and demonstrate the performance and value of marketing client engagement and ultimately its contribution to the Bank's results.
The role holder requires proven leadership, outstanding stakeholder management and extensive knowledge, experience and skills in event management and client engagement, targeting the Ultra, Very and High Net Worth segments, in multiple markets in Asia and the Middle East.
Strategy

• Support the growth of AUM amongst affluent clients and acquisition of prospects, by increasing live and virtual engagements by 10x in our key markets
• Create an affluent client / prospect engagement strategy which positions SCB as an international leader in wealth management, where each interaction builds our credibility and strengthens our brand
• Create a series of client engagements which are world-class, showcase the wealth content from the Chief Investment Office (CIO), which makes SCB as one of the most sought-after wealth advisory managers by the affluent audience

Business

• Lead the implementation of plans with clearly defined outcomes and metrics that support these strategies, with periodic reviews and updates with senior stakeholders
• Manage events including the Future Global Leaders Programme implementation
• Create and / or manage frequent online events, webinars e.g., for the Global Market Outlook
• Execute to be as exciting and anticipated as the best experiences from any affluent category - not the dry experiences most banks deliver
• Build SCB's engagement credibility and partner or create joint events with the best third parties as well as sourcing the best speakers
• Show that SCB is a leader by experimenting with new technology e.g., Metaverse, Augmented Reality to stand out and improve experience / memorability

Processes

• Coordinate with regional teams to develop synergised plans supporting the overall global business goals and marketing programs
• Develop measurement frameworks, metrics and KPIs that ensure marketing strategies are effective and impactful
• Provide subject matter expertise support to improving the global segment web pages and client journeys
• Continuously review in and out of category marketing to U/VHNW clients, identifying marketing insights to leverage / integrate into our plans
• Act as Maker or Checker with website / social content updates within the team

People and Talent

• Raise the bar on conduct and demonstrate how we are here for good to clients and colleagues
• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations across the team and work in collaboration with all partners
• Drive impactful engagement between CABM global and regional teams, providing guidance on localisation of global strategies, programs and implementation of these in region

Risk Management

• Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage

Governance

• Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct. Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters

Key Stakeholders

• Leaders and peers in Corporate Affairs, Brand and Marketing (global, regional and local)
• Leaders and peers in the Affluent and Wealth Management teams (global, regional and local)
• Third party global agencies (TBWA, Dentsu)

Our Ideal Candidate

• Graduate degree
• 10+ years of strategic marketing skills in 'tier 1' companies
• Good understanding and experience of multiple markets in Asia
• Experienced operator in large scale brands / complex organisations
• Experienced in marketing to U/VHNW segments
• Experience in financial services / wealth management

Role Specific Technical Competencies

• Key Performance Indicators
• Effective Communications
• Creativity
• Planning: Tactical, Strategic
• Written Communications
• Social Media Management
• Data Gathering & Analysis
• Digital Marketing Channels
• Marketing Channels
• Promotion

Visit our careers website www.sc.com/careers