Associate, Brand and Marketing

Standard Chartered Bank
Singapore, Singapore
01 Aug 2022
31 Aug 2022
Industry Sector
Finance - General
Employment Type
Full Time
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity , together with our brand promise, to be here for good are achieved by how we each live our valued behaviours . When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do

  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well

  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations

  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum

  • Flexible working options based around home and office locations, with flexible working patterns

  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits

  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning

  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Role Responsibilities
Role Description:
  • This role supports the Brand and Marketing team at both strategic delivery and execution levels. Develop and execute as well as project manage holistic marketing campaigns/programs that can be measured in terms of its contribution to brand building and business targets/objectives and revenue. Manage the digital performance marketing in the paid and owned digital channels. Implement and deploy excellence in marketing campaigns and activities to win market share and drive new customer acquisition and engagement.
Key Responsibilities:
  • Work closely with the CPBB Business teams to develop and manage digital marketing campaigns for consumer banking business teams, including planning, execution, measurements, and results reporting.
  • Review business challenges/opportunities and translate to digital marketing plan to meet objectives.
  • Integrate digital strategy with full marketing thrust, including any digital-related media channels rendition.
  • Plan and identify metrics and milestones to continuously test and adapt for best outcome.
  • Work with agencies and marketing team to execute digital marketing plans spanning paid media space; familiar with Google Search, Facebook and Programmatic Media buys.
  • Accountable for digital marketing governance and lead the team to ensure consistency in digital implementation within the guidelines.
  • Work with various creative and media agencies to ensure strategic and effective communication for both ATL & BTL. Review and edit agencies copy to effectively communicate and translate various banking nuances/jargons into consumer-friendly tones.
  • Track monitor and report performances of all marketing matrix and media channels used in all marketing campaigns to understand and gain insights on their performances against business objectives and ROIs.
  • Delivery marketing service cost/budget usage effectively
  • Work with supply chain management and legal and compliance teams to effectively manage vendors, including supplier panels, partnership agreements and monitoring
  • Ensure the marketing campaigns/programs are managed in alignment with the Bank's standards.
  • Diligent tracking and monitoring of all marketing channel performances.
People & talent
  • Optimise marketing channels for the respective programs/campaigns. Oversees partner agencies where applicable. Work closely in team work with SG B&M and Group B&M teams and in strong partnership with Business stakeholders.
Risk Management
  • Responsible for maintaining Marketing standards and Brand compliance.
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Key Stakeholders
Strong partnership with multiple internal stakeholders to jointly drive key initiatives:
Group & Country levels:
  • CABM
  • CPBB - relevant stakeholders and business partners
  • Operations and Finance
  • Events and Sponsorships
Solid relationships with external vendors and partners
  • Advertising agencies
  • Media agencies
  • Digital agencies
  • External vendors such as content generators, printers, event organizers and so on

Our Ideal Candidate
  • 5+ years of working experience in all aspects of Digital Marketing, especially in performance media buys.
  • Related qualifications from recognised tertiary institutions.
  • Strong understanding of digital industry, application in the Banking/Financial industry is a plus.
  • In depth understanding of Digital Marketing concept, best practice & key levers that will drive customers from awareness at Top funnel to conversion at the bottom.
  • Experience in managing media buy and agencies, e.g. Display & Affiliate partnership marketing. Prior experiences with digital media buying agencies are plus.
  • Extensive experience in end-to-end marketing campaign management from research to implementation phase and ROI measurement.
  • Strong understanding of habits of Digital consumers and the competitive landscape.
  • Adept in using and understanding analytics and tracking tools for performance measurement & stakeholders management.
Role Specific Technical Competencies
  • Social Media Strategy
  • Channel optimisation /
  • Digital Marketing Channels
  • Account Management
  • Content Management skills
  • Crisis Management
  • Data & Insights
  • Campaign Evaluation skills
  • Reporting & Analytics
  • Campaign Management Skills
  • Customer Service skills
  • Sales skills
  • Training skills
  • Personal data management
  • Financial analytics
  • Brand Management
  • Project management

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