Manager, Brand & Marketing, Standard Chartered nexus

Employer
Standard Chartered Bank
Location
Singapore, Singapore
Salary
Competitive
Posted
13 Aug 2022
Closes
27 Aug 2022
Ref
16359274
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Want to push the boundaries of traditional technology, finance and operations? At nexus, courage is a defining trait for all team members. Courage to challenge the status quo, to do better, to deliver against the grain and to achieve spectacular results in massive ambiguity. We want to change how ecosystems interact and only have the blueprint for the baby steps - come join us to build out the rest of it! The idea is to do amazing things and have a lot of fun while doing it.
Standard Chartered nexus is looking for a Brand & Marketing Manager to drive and lead marketing, brand and communications strategies across our regional markets. You will report to the Chief of Staff, working closely to drive the Marketing team's strategy and remit with relevant stakeholders on:

What will you be doing:
Internal Communications
  • Drive content and internal communications strategy within the Bank to generate awareness and mindshare of Standard Chartered nexus and business milestones.
  • Write, design and review communication collaterals, including publications, press releases, website content, newsletters, videos, graphics and other marketing material that communicates SC nexus activities, products and services.
  • Plan and execute events and campaigns to promote Standard Chartered nexus to internal and external stakeholders.
  • Plan end-to-end internal campaigns with local country stakeholders in the ASEAN region.

External Communications
  • Executive communications: Oversee end-to-end planning for management team's media interviews, panels, and conferences, including preparing talking points and FAQs.
  • Corporate communications: Drive the venture's corporate communications and press release strategy, working closely with Group and Country stakeholders and external partners on messaging and media engagement. Actively pitch stories and profiles to media to generate coverage for Standard Chartered nexus.
  • Social media strategy: Work together with SC Ventures and lead social media strategy for the business.
  • Conceptualise and produce attractive multimedia assets (videos, graphics, illustrations) for marketing and communications activities. Work closely with in-house creative team to conceptualise and plan content campaigns.

Marketing
  • Market Research: Design research materials and conduct market research in target markets as required.
  • Product marketing: Create effective paid and organic marketing campaigns to drive brand awareness and the business' sales strategy. Work with stakeholders in Partnerships and Product to create relevant product collateral for potential or existing clients.
  • Marketing strategy: Work with external partners on Go-to-Market (GTM) strategy for the ASEAN region.
  • Design research materials and conduct market research in target markets as required.

Brand
  • Oversee all aspects of brand strategy and identity for SC nexus.
  • Lead creation of brand assets - including videos, presentations, website build, social media assets, newsletters and so on - in line with brand identity, strategy and management's vision for the brand.
  • Drive brand campaigns to generate awareness for SC nexus.

Fintech Strategy
  • Support Chief of Staff in innovation strategy projects such as venture fundraising and preparing investor pitch materials as required.

What do you need to be successful in this role?
  • 4+ years of Marketing and Communications experience, preferably from the financial services industry. Prior experience in a fintech startup is a plus.
  • Experience being a line manager
  • A keen awareness of the digital marketing space and B2B marketing funnel
  • A proven track record executing and driving sales and/or brand engagement on LinkedIn

We are also looking for:
  • A proactive and highly adaptable communicator who thrives in a fast-paced, dynamic environment and can work independently.
  • A highly driven and ambitious individual with a keen willingness and humility for learning.
  • An empathetic and courageous leader.
  • A highly meticulous and detail-oriented individual.
  • A team player who champions ownership and collaboration.
  • A curious self-starter who exercises creativity.

About Standard Chartered nexus
Standard Chartered nexus is a white label plug-and-play banking solution powered by Standard Chartered Bank. We take pride in redefining how we bank customers globally by digitally marrying ecosystems to banks. Our Banking-as-a-Service (BaaS) solution is the gateway that enables convenient access to financial services. We believe in challenging the status quo and thinking outside the box to deliver innovative solutions. Let's shape the future of banking together.
The Standard Chartered nexus family is made up of a bunch of fun, hardworking and results-oriented individuals. Most importantly, nexaurs value teamwork, and we champion a respectful, open and trusting work environment. If you are interested to be part of the team in re-wiring the DNA of banking, join us today. #YesWeCanLAH
Find out more about nexus and what we do at http://sc.com/scnexus

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