Marketing Manager, Global Alternative Investment Firm

Profile Search & Selection Singapore, EA Licence No: 16S8069
Singapore, Singapore
25 Sep 2022
25 Oct 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
The firm is seeking a Marketing Manager to join the growing Marketing & Communications team. This role is in Singapore working closely with the Asia-Pacific sales team. This person will be responsible for marketing and brand building among financial institutions in the region.

  • Develop and manage targeted marketing programs following a multi-channel approach (sales engagement, events, conference calls, email, digital advertising, social and PR)
  • Partner with the sales team to understand their needs and effectively communicate marketing initiatives, timing and results
  • Collaborate with the entire marketing team to create and tailor/translate marketing content for the region
  • Design and orchestrate in-person and virtual events from ideation to execution to amplification
  • Build loyalty through targeted thought leadership and digital engagement
  • Create timely content, including articles and presentation slides, in anticipation of or in response to major market events
  • Contribute to thought leadership agenda ensuring content meets the needs of the region
  • Lead product launch marketing campaigns; navigating the investment resources across the Firm
  • Set specific and measurable marketing goals and report on relevant performance metrics, and ability to integrate data-driven learnings into actionable insights for sales colleagues
  • Assist in managing and enhancing digital properties targeted to the region
  • Identify local marketing resources to effectively manage marketing deliverables
  • Recruit and manage a team to meet the growing demands in the region

The Candidate:

The successful candidate will possess the following:
  • Bachelor's Degree in Marketing, Communications or another related field or demonstrated comparable experience.
  • 7+ years of relevant experience
  • Understanding of the asset management industry including investment products, client segments and the competitor landscape. Knowledge of the Asia-Pacific marketplace in particular deep understanding of the intermediary market and wealth management channels preferred
  • Affinity for data, analytics and digital marketing
  • Experience with investments and knowledge of alternatives strategies in public and private markets is beneficial
  • Outstanding project management and prioritization skills, with experience leading strategic and tactical marketing initiatives
  • Strong interpersonal, relationship-building, and communication skills
  • Exceptional attention to detail, placing a high priority on accuracy
  • Strong analytical skills and quantitative orientation
  • Working knowledge and affinity for a variety of marketing technology
  • Excitement for working in an entrepreneurial environment, sharing and establishing best practices
  • Must speak and write in English and Mandarin (Cantonese a bonus)

Singapore Employment Agency Licence No: 16S8069

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