Customer Engagement & Content Marketing (6 months contract)

Employer
OCBC Bank
Location
Singapore, Singapore
Salary
Competitive
Posted
18 Sep 2022
Closes
02 Oct 2022
Ref
16919232
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

Key Roles & Responsibilities
We are looking for a creative storyteller, excellent writer and event curator who is passionate about creating and delivering the best customer experiences across the marketing funnel.

• Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
• Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
• Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
• Manage 3rd parties content partnerships and collaboration
• Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
• Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
• Conceptualise and execute customer engagement virtual and physical events, internally and externally
• End to end process, stakeholders and budget management

Qualifications
Requirements
• Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
• Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
• A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
• Comfortable implementing SEO best practices and optimised growth in SEO
• Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
• Comfortable with events management, from conceptualisation to execution
• Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
• Min. 8 years working experience, with some experience in banking and/or finance industry

At OCBC, we recognise your drive, passion and talent. We will bring out the best in you and empower you to excel. Fulfil your life goals and career ambitions with us.
*We regret that only shortlisted Candidates will be notified.

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