VP / AVP, Segment Marketing Manager - Corporate Banking, Institutional Banking Group COO-Office

Employer
DBS Bank Limited
Location
Singapore, Singapore
Salary
Competitive
Posted
04 Oct 2022
Closes
18 Oct 2022
Ref
17177984
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Business Function:

Corporate and Institutional Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.

Responsiblities:
  • Develop and implement marketing and branding strategy for large corporate segments
  • Work closely with segment teams to lead our brand building, leads acquisition and customer engagement activities for the business
  • Deliver integrated and contextualised segment and product marketing programs to drive the launch and commercialisation of key products and digital solutions
  • Prepare and deliver a 'insight-led' program of thought leadership for clients and communities
  • Plan and manage a calendar of data-driven and experiences through proprietary and sponsored events (physical, digital and phygital) for our clients and communities
  • Engage digital marketing and social media to drive awareness, acquisition, and advocacy
  • Improve the use of Data to measure success and effectiveness of campaigns, continuously improve lead generation/conversation for campaigns
  • Partner with Group Strategic Marketing and Communications to shape external perception through interviews and press statements, and to ensure marketing programmes are executed in line with global brand standards
  • Drive an awards strategy across the business, amplifying wins both externally and internally
  • Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and product marketing strategy
  • Able to make use of data to make informed decisions in optimising marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI
  • Develop a holistic marketing calendar across departments to optimise our branding and business opportunities
  • Build strong partnership with market players and marketing agencies to enhance the brand building of IBG
Requirements:
  • Degree holder in Marketing / Business Administration or other related discipline with 12 years of experience in B2B marketing, preferably in the financial services industry
  • A successful track record of developing and delivering successful marketing strategies and campaigns
  • Possess strong grasp of current digital marketing tools and strategies
  • Excellent writing skills and an eye for design
  • Proven analytical capabilities and a "data-driven" mindset
  • Ability to work towards challenging deadlines and across the marketing mix and has strong stakeholder management skills
  • Specific experience in digital marketing, content marketing, and social media
  • Experience in Events (both physical and digital) management, Branding and Communications
  • Is used to fast-paced work environment
  • Proven ability to plan and manage budgets
Apply Now:

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
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