Enterprise Growth Marketing Manager

BNY Mellon
Singapore, Singapore
15 Nov 2022
15 Dec 2022
Industry Sector
Finance - General
Employment Type
Full Time

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of June 30, 2022, BNY Mellon had $43.0 trillion in assets under custody and/or administration, and $1.9 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com . Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news

BNY Mellon Marketing & Communications

It's an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

BNY Mellon is a leading provider of data and analytics financial products and technology solutions to a large, diverse, and global client base. We are also at the forefront of collaborating and investing in the development of new technologies and digital solutions. Scaling these and other new products is a core part of BNY Mellon's growth strategy.

The Enterprise Growth Marketing Manager is an instrumental role in advancing new client and prospect opportunities and presenting BNY Mellon as a digital-first, technology-driven company. He/she will partner closely with senior leaders to drive the company's key strategic messages by developing differentiating and omnichannel programs that present BNY Mellon as a leader in innovative banking to our most strategic clients.

Key responsibilities include the following:
  • Drive go-to-market strategies in our strategic growth markets in Asia
  • Drive international outcomes and operational effectiveness in the APAC region
  • Lead and drive a client-focused culture and mind-set to deepen client relationships, advance new client and prospect opportunities and leverage broader Bank relationships, systems, and knowledge
  • Identify opportunities to create client-centric, cross-sell and engagement strategies, optimizing products, channels, and budgets
  • Partner heavily across the organization to align acquisition strategies. Maintain strong working relationships with key partners and senior-level stakeholders to ensure smooth transition and execution of projects
  • Provide strategic guidance and create a compelling vision for the function. Work with the team to create dynamic new product messaging, marketing materials, communications, and sales tools
  • Responsible for the financial resources of the region, ensuring adherence to budget and management of expenses
  • Maintains collaborative relationships with senior business stakeholders and external partners to align activities to key strategic objectives and disseminate firm-level messages across teams in the region
  • Oversee strategic planning process across functions. Provide guidance and create compelling vision for the function. Generates and considers actions for achieving long-term goals. Help drive strategies most likely to succeed and allocate resources accordingly. Aligns resources with other business areas. Rapidly assesses and applies effective decision-making
  • Develop standard operating procedures, policies and overall guidelines within their functions. Proactively propose improvements and solutions. Identify and champions the best creative ideas and actively advances them. Builds excitement across teams for creative options
  • Assume responsibility for the outcome of functional or business initiatives. Quickly and decisively takes action while mitigating risk

A successful candidate should ideally have these qualifications :
  • 7+ years of progressive demand generation experience in high-growth environments
  • Experience in building, leading and motivating teams while collaborating in a matrixed organization
  • Experience with B2B and B2C marketing programs
  • Highly analytical mind-set and attention to key metrics
  • Experience with marketing software tools including Marketo, Adobe Analytics, Seismic
  • Ability to run experiments and continuous testing in order to optimize performance
  • Agile approach to growth marketing and the ability to punch through ambiguity
  • Overall track record of professional and academic success

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals with Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.