Digital Performance Senior Manager/Manager, Global Wholesale Banking

Employer
OCBC Bank
Location
Singapore, Singapore
Salary
Competitive
Posted
07 Dec 2022
Closes
17 Dec 2022
Ref
18043946
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
OCBC Bank is the second largest financial services group in Southeast Asia by assets and one of the world's most highly rated bank with an Aa1 rating from Moody's. Recognised for our financial strength and stability, we are consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

At OCBC Global Wholesale Banking, we serve and support institutional and business customers ranging from large corporates, financial institutions, government agencies to small and medium enterprises.
We provide a full range of comprehensive financial services that includes investment banking solutions such as capital markets, corporate finance, and mezzanine capital financing; transaction related services such as cash management, trade finance and cross boarders' technology led solutions and integration on top of financing solutions such as long-term project financing, short-term credit, working capital and trade financing, treasury products etc.
Our effort to deliver simply spot on solutions for our business clients have won us multiple accolades such as Best SME Bank in ASEAN, Best Transactional Platform in ASEAN etc.
We do all these with a simple aim in mind that is to help businesses Do Well and Do Good in this borderless modern economy.
We are now looking for a Digital Performance Senior Manager / Manager to join our expanding team. In this role you will conceptualise, implement and optimize digital marketing campaigns for specific business units and spear head the business to achieve customers acquisitions and engagement targets.
Key Role & Responsibilities
  • Define and manage the digital strategy for performance campaigns that drive either user acquisition or usage
  • Drive the optimisation of paid digital efforts towards business goals in the areas of search, programmatic display, social, and native
  • Leverage data analytics for marketing insights to drive performance and improve return on ad spend
  • Launch, develop and track the implementation of conversion rate optimisation activities, including creative optimisation and A/B testing
  • Identify opportunities for applying new adtech/martech and digital solutions to enhance performance campaigns; including integration of martech with non-marketing and/or other banking systems


Qualifications
Qualifications
  • At least 5 years working experience in digital performance marketing or relevant roles.
  • Experience in executing performance marketing in: SEO, Facebook Ads, Google Ads, Search 360 and Native ad platforms
  • Hands-on experience in implementation and usage of with Acoustic Marketing Cloud and Adobe Marketing suite such as Adobe Analytics, Audience Manager and Adobe Target etc.
  • Strong grasp of adtech and martech, and enjoys coming up with new ideas and strategies
  • An analytical mind and familaritity in using data to optimize/scale marketing strategies
  • A team player with strong communicating skills with the ability to convey complex ideas in clear concise manner verbally and in writing and must be comfortable with business and technical discussions
  • Ability to think, plan and execute through self-motivation and independence navigating in a fluid and ambiguous situations and comfortable working on multiple projects simultaneously in an organised way
At OCBC, we recognise your drive, passion and talent. We will bring out the best in you and empower you to excel. Fulfil your life goals and career ambitions with us.
*We regret that only shortlisted Candidates will be notified.
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