Citi Singapore Digital Acquisition Performance and Optimization

This role will hold the digital sales volumes goals as well has responsibility to manage financial/ third party operations for various product lines including cards, loans, and bank, etc.

The incumbent will work closely with product owners from the country Cards & Loans to optimize acquisition payback by delivering best-in-class product communications and target risk segments of each product line.

The person will also partner with the country Digital Channel & Experience, Decision Management, and Credit Operations to improve conversions from full funnel and find opportunities for selected focus products to meet business goals.

Expertise in agencies / affiliates management, direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.

Responsibilities:

• Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
• Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
• Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
• Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
• Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
• Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
• Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
• Implement and manage a robust process around governance of Sales & Marketing, including but not limited to paid media, advertising and marketing technology, agency documentation, media buying protocol and approval workflow management

Qualifications:

• 5-8 years of experience managing marketing and/or social media campaigns for a large global organization

Education:

• Bachelors/University degree or equivalent experience

Skills:

• Experience in Google Suite of Products
• Facebook Business Manager

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

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