Citi Singapore Digital Acquisition Performance and Optimization

Singapore, Singapore
09 Dec 2022
24 Dec 2022
Industry Sector
Finance - General
Employment Type
Full Time
This role will hold the digital sales volumes goals as well has responsibility to manage financial/ third party operations for various product lines including cards, loans, and bank, etc.

The incumbent will work closely with product owners from the country Cards & Loans to optimize acquisition payback by delivering best-in-class product communications and target risk segments of each product line.

The person will also partner with the country Digital Channel & Experience, Decision Management, and Credit Operations to improve conversions from full funnel and find opportunities for selected focus products to meet business goals.

Expertise in agencies / affiliates management, direct-response and performance marketing, as well as strong paid media, and martech/adtech foundations will be critical to the success of this role.

  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
  • Implement and manage a robust process around governance of Sales & Marketing, including but not limited to paid media, advertising and marketing technology, agency documentation, media buying protocol and approval workflow management

  • 5-8 years of experience managing marketing and/or social media campaigns for a large global organization

  • Bachelors/University degree or equivalent experience

  • Experience in Google Suite of Products
  • Facebook Business Manager

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Job Family:
Digital & Social Media Marketing

Time Type:
Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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