Lead, Private Bank Marketing

Standard Chartered Bank
Singapore, Singapore
03 Mar 2023
02 Apr 2023
Industry Sector
Finance - General
Employment Type
Full Time
Role Responsibilities

  • This is a unique opportunity to contribute to the transformation of Marketing and Communications within the Private Bank business for a global financial company with a significant footprint in the APAC that is building a powerful team to enable the aggressive global growth vision in region.
  • This Lead, Marketing for Private Bank will support the Global Head of Private Bank Marketing to develop marketing strategy, initiatives and campaigns to influencing the image and reputation of this dynamic organisation. This is a new role to support the transformation of the Private Bank marketing team into a key pillar under the Global Head of Marketing and Communications for Consumer, Private and Business Banking (CPBB).
  • Candidate will support the development of the Private Bank marketing strategy, lead the delivery of marketing activities and support the strategic marketing and communications for the Private Bank, for the acceleration of business growth.
  • Candidate will provide support to drive brand proposition, awareness and adoption. Candidate will support management of campaign, and track success across markets and be able to utilise Group strategic sponsorships for Private Bank.
  • Candidate is expected to be an experienced marketer, expert at delivering tailored messaging to a range of audiences and markets, be passionate about the importance of excellent marketing communications and have creative ideas for how the organisation's presence and brand recognition can be further developed to support brand awareness, market penetration and engagement. Candidate will have already held a senior role with a proven track record of successful campaign activation, strong on-ground marketing experience, and be able to hit the ground running in 6 key APAC focus markets, supporting 6 others.
  • Candidate will be a senior communication and/or marketing professional, with strong experience as a team player and a solid awareness of how to navigate change management for success.
The future team
  • Under dynamic new leadership, the team is responsible for building and sustaining our brand leaderships, driving client consideration and engagement, and improving client experience across multi-channels. The team is excited about opportunities to optimise business impact with use of data, analytics and insights, and achieve efficiency, effectiveness and efficacy. Through the use of data, research and insights, the team is expected to stay abreast of market/industry trends and keep evolving the strategies for better outcomes.
  • This role will focus on developing, executing and managing marketing strategies, plans and campaigns that will offer frontline teams with opportunities for new sales and deepen existing client relationships. To succeed in this role, the talent is required to have good communication, project and stakeholder management skills and the ability to work independently for marketing programs and events and to effectively collaborate and work closely with key partners, including the front office, digital, investment specialists, content, creative, social, business intelligence and compliance teams, and others to create solutions in a dynamic environment.
  • The successful candidate should also be data-driven and passionate about digital and innovative marketing ideas to drive quantifiable results to optimise sales impact, client engagement and deepen client relationships.
The role
  • The role works closely with the CPBB Business, subject matter experts (SMEs), and various teams within CABM and Marketing (local, regional and global) to support the Head, Private Bank Marketing to develop the marketing strategy for Private Bank, in alignment with Group CABM strategy, in direct support of business priorities and accelerating Private Bank business growth.
  • Implement various marketing activities and contribute to business and marketing objectives.
  • Support implementation of innovative solutions, ideas, events and partnerships to achieve business objectives with measurable results.
  • Lead client engagements like in-market events, and partnership activation.
  • Drive awareness and engagement of Private Banking Marketing & Comms plans with Private Banking RMs and support teams.
  • Educate frontline teams on marketing tools, resources and campaigns they can access that can help them drive business growth and marketing efficiency with sustainability.
  • Help build and manage more streamlined and automated processes to more efficiently support Relationship Managers and business partners.
  • Track success metrics and evaluate impact of activities to support business growth.
  • Analyse data and insights to guide strategy and implementation of marketing solutions.
  • Monitor competitor activity and presence to create competitive edges.
  • Stay ahead of the curve striving for the best-in-class client engagement and experience.
  • Be part of a collaborative culture and a high-performing team to achieve common goals.
  • Execute projects and perform duties as and when required.
  • Comply with all governance and risk management procedures and intentions.
  • Comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines.
  • Work collectively with key partners to create solutions in a dynamic environment that address business needs that can be measured for success.
  • Integrate global/regional objectives with local priorities.
Budgets and Finances
  • Support Head of Marketing, Private Bank to manage marketing budget allocation and prioritisation
  • Review budget versus spends with key stakeholders regularly to ensure alignment and cost effectiveness.
Skills and experiences required
  • We are looking for an individual who is a self-starter, enjoys a diversified team culture and loves to work in a fast-paced environment with a positive attitude, with strength to immediately add significant value to our organisation. Ideal candidate is an all-rounded team player with a positive can-do attitude and is eager to learn and help reimagine how we engage with colleagues, clients and prospects.
People & Leadership
  • Develop strong internal relationships across all markets and business teams to ensure effective partnerships among colleagues across CPBB.
  • Foster collaborative working and approaches across markets, central and vendor teams.
Reporting structure
  • The role will report directly to Global Head of Marketing and Communications (Consumer, Private and Business Banking).
  • The role will manage and be supported by a team of several Senior and Junior staff members, which may be expanded as required.
Risk Management
  • Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.
  • Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model.
  • Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Lead the CPBB Marketing Strategy team to achieve the outcomes set out in the Bank's Conduct Principles. Fair Outcomes for Clients, Financial Crime Compliance, The Right Environment.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
  • All Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local).
  • All Affluent and Wealth Management leaders and teams in Consumer, Private and Business Banking (global, regional, and local), especially from Private Bank.
  • Third party global agencies.
Our Ideal Candidate
  • Minimum BA or BS degree required, MBA preferred.
  • 8+ years of marketing experience, preferably within private banking and global financial services, and a demonstrated track record of success and increased responsibilities.
  • High level of independence and positive energy; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach.
  • Demonstrate business acumen, strong problem solving and organisational skills with the ability to multi-task in a fast-paced environment.
  • Demonstrated experience executing campaigns in a UHNW market segment through business-to-consumer environment
  • Ability to think strategically while strong in execution and dealing with details.
  • Ability to adapt quickly and shift priorities based on unexpected business demands.
  • Proven ability to develop and effectively communicate complex concepts and ideas in business terms to peers and vendors.
  • Innovative, creative marketer with experience and with a strong network and a proven capability to form successful commercial partnerships and deliver under deadline.
  • Experienced and can work independently and directly with vendors on campaign and event management from end to end.
  • Impeccable integrity: always putting the goals, needs and the organisation's best interests as a highest priority.
  • Strong sense of governance to ensure compliance with regulatory and internal requirements.
  • An effective team player, with appreciation for the global organisation and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organisation and across Lines of Businesses.
Role Specific Technical Competencies
  • Effective Communications
  • Brand Management
  • Creativity
  • Planning: Tactical, Strategic
  • Establishing and maintaining Trust
  • Marketing Strategy and Positioning
  • Media Channel Management
  • Promotion
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers