AVP, DATA ANALYST (CUSTOMER INSIGHTS & BUSINESS STRATEGIES)
- Employer
- OCBC Bank
- Location
- Singapore, Singapore
- Salary
- Competitive
- Posted
- 11 Mar 2023
- Closes
- 23 Mar 2023
- Ref
- 19008769
- Job Function
- Foreign Currency
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
Responsibilities:
Qualifications
Skills and Qualifications:
- Drives action within the organisation through the provision of timely, accurate and actionable insight to support Business Units in their decision making process.
- Through database mining and data engineering, provide expertise to analyse, recommend, develop and implement data-driven solutions, and presents insights to stakeholders at all levels
- Conducts advanced quantitative analyses of the marketing effectiveness of campaigns; and builds sophisticated statistical models to segment customers, deepen acquisition and retention strategies, and to lift profitability by improving customer behavior through marketing drivers.
- Recommends and deliver projects that directly address key business problems and new marketing opportunities.
- Discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems.
Qualifications
Skills and Qualifications:
- BSc Bachelor's Degree (B.S.) or equivalent in statistics, math, computer science , or related scientific/quantitative field
- Minimum 5 years of experience in business analytics with exposure to database and analytical marketing.
- Strong in SQL is a must, good working knowledge of Python/R is highly advantageous.
- Skilled in MS Office (Word, Access, Excel & PowerPoint)
- Prior experience in the financial sector is a plus
- Ability to present complicated analytical methodology and results to non-technical audiences
- Excellent written and oral presentation skills are required