Wealth Marketing Executive
- Employer
- OCBC Bank
- Location
- Singapore, Singapore
- Salary
- Competitive
- Closing date
- Mar 31, 2023
View more
- Job Function
- Marketing and Public Relations
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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You will be responsible for development of best in class marketing of consumer banking products, which includes:
Investments and Insurance Products - both retail and HNW
This involves working with the Wealth Management team to support Marketing campaigns and activities to deliver on product KPIs. It includes identifying and initiating opportunities where possible and you may also be involved in special projects that will enhance sales conversion within digital app platforms/branches and customers data / portfolio management within the CFS.
You will be working with both internal and partner stakeholders to lead the development and delivery of marketing communications and product/service communication tools. This includes (and is not limited to):
Qualifications
Investments and Insurance Products - both retail and HNW
This involves working with the Wealth Management team to support Marketing campaigns and activities to deliver on product KPIs. It includes identifying and initiating opportunities where possible and you may also be involved in special projects that will enhance sales conversion within digital app platforms/branches and customers data / portfolio management within the CFS.
You will be working with both internal and partner stakeholders to lead the development and delivery of marketing communications and product/service communication tools. This includes (and is not limited to):
- Support the development and running of end-to-end integrated (offline, online, always on digital) marketing campaigns to drive acquisition, x-sell and retention for NTBs/ETBs.
- Managing marketing assets for the Bank's online and offline sales channels
- Proactively manage and engage multiple stakeholders (internal & external agencies) on sharpening product initiatives, value propositions enhancements, competitiveness and relevance
- Support data driven monitoring across the funnel to optimise/pivot marketing initiatives and media plans both online / offline
- Provide regular and timely campaign effectiveness updates on sales, NTI/ETI, active rates and increase efficient return on marketing dollars
- Manage the execution of marketing calendar plan, channel budgets and finance expenses.
- Support the collaboration with the business to initiative new ways to market looking at digital and mobile martech / ad tech. to drive digital customer journey for insurance
Qualifications
- 3 - 5 years marketing and digital experience
- Experience in insurance distribution would be an advantage
- Hands on experience in running campaigns end to end from planning to execution, managing multiple stakeholders, internally and externally
- Proactive, teamwork oriented and has a positive, can-do attitude with the ability to prioritise work and multi-task
- Is detailed, results oriented, organized, highly committed and a team player
- Enjoys challenges and works well in an evolving environment.
- Have good knowledge of data and can build analysis and use cases to strengthen marketing strategies
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